Have you just created your own blog? That sounds great. Blogging is not dead yet. Blogging is not a waste of time if you follow a guideline from the very first day. If you’re passionate about a subject and you have decent writing skills, blogging definitely could be an alternative career path for you. But, blogging is not only about your writing skills. It is just a part of your blog. You need to do a lot of work away from the actual writing work. From SEO to social promotion, everything is needed for a successful blog.
- Write Your ‘About’ Page
‘About’ page is the most important page on your blog because readers need to know about the person behind the blog. This about page is just like your resume for seeking a job. This about page must consist of two things, about you and about your blog. If a reader is curious about what your blog or website covers, he will search for the about page and if it is missing, you will lose that reader.
- Make a ‘Contact’ Page
Just like the about page, the contact page is also important for your blog. Sometimes contact information like Skype ID, Twitter, LinkedIn, Facebook, and Google Plus in the header or sidebar is not sufficient. Some people prefer to email you directly from the site. Therefore creating and including a contact form on your contact page will give your site an added value.
- Set Up ‘Google Analytics’ for Your Blog
Google Analytics for a blog is essential to analyze traffic stats as well as keywords that are popular. You can analyze topics that are bringing more traffic to your blog and plan further posts about those topics. Set up Google Analytics for your blog HERE
- Set Up ‘Webmaster Tools’ for Your Blog
In order to get indexed quickly by major search engines like Google, you must submit an XML sitemap to the webmaster tools. You can analyze your site’s index status, crawling status and errors using Webmaster Tools. Even you can submit URLs that are not indexed yet for faster indexing.
- Create A Logo
Create a Logo for your website. A Logo is essential for establishing a Brand Name. It is the face of your blog. Remember a Logo must be a unique one and must explain your purpose. Ask a Graphic Designer to create it or do it yourself with the help of Photoshop and Illustrator.
- Fix A Theme
To influence readers and establish a brand name, you must apply a user-friendly, easy to navigate, and SEO friendly theme for your Blog. The theme must be responsive to target mobile users. You can search for a free theme or can purchase a premium theme from Themeforest.
- Plan Your Categories
Plan for topics and categories according to your niche and make categories for your posts. Categories are helpful for organizing your site both for your readers and for search engines. It is a long lasting idea to choose your categories first and then start writing according to those. Remember, too many categories can make your blog ugly and harder to navigate through.
- Don’t Forget about SEO
Though the content is king, you should not forget about the necessity of SEO techniques. It is impossible to rank higher among millions of blogs without a handsome amount of organic traffic daily. To achieve that Search Engine Optimization is a ‘must do’ task for any blogger. If you are using WordPress, installing popular plugins like WordPress SEO by Yoast to minimize your time and effort. If you are unable to implement SEO for your blog, seek help from a webmaster.
- Install All in One Plugin: Jetpack for WordPress
Jetpack by WordPress is a mega-plugin that can replace functionalities of 15+ plugins. The best thing about this plugin is that it is Free of Cost. Some of the major features offered by Jetpack are as follows,
– It analyzes your site traffic
– Publicize option shares your latest posts automatically to social networks
– Sharing option allows users to share your content on social networking sites
– Shows related posts below a post
– It has built in contact form feature
– And Many More
- Set Up Gravatar
Gravatar stands for Globally Recognized Avatar. It is globally recognized because millions of people and websites use them. It is an image that appears beside a blog comment made by you. It represents your identity. At first, your Gravatar might not be noticed. But, if you comment on a blog regularly, your face will become familiar to that blog’s readers. Thus, they will probably end up visiting your website.
- Activate Akismet
The world of internet is full of spammers. Personally reviewing and detecting spam comments is a tedious job. Akismet is a free plugin for WordPress to do it for you. Every WordPress installation comes with Akismet plugin pre-installed. Though it is pre-installed, it is not activated by default. You need to do some extra exercise to activate and use this.
Though, I have tried to list down all important tasks before publishing the very first post, but with a doubt of missing some valuable points. Feel free to comment or share your thoughts.